We believe fragrance is memory, bottled.
Bayan Perfumes was born from a simple idea: that everyone deserves a signature scent that tells their story — without the luxury markup.
60+
Fragrances
2021
Founded
12
Countries shipped to
50k+
Happy customers
"Great fragrance shouldn't cost a month's rent."
— Clara Whitfield, Founder
How it started
In 2019, our founder Clara Whitfield was standing in a department store, staring at a $300 bottle of perfume she loved but couldn't justify. She thought: the fragrance itself costs a fraction of that. The rest is packaging, prestige, and retail margin.
So she spent two years working with independent perfumers across Grasse, London, and New York to create a collection of genuinely exceptional fragrances — and made a commitment to sell them at a price that respects the customer. Bayan Perfumes launched in 2021 with 12 scents. Today we have over 60.
What we stand for
Four principles that guide every decision we make — from sourcing ingredients to setting prices.
Honest ingredients
We publish every note in every fragrance. No mystery accords, no hidden synthetics. You know exactly what you're wearing.
Fair pricing
Our fragrances are priced at what they're worth to make — not what the market will bear. Exceptional quality, accessible price.
Sustainable sourcing
We work only with suppliers who meet our ethical sourcing standards. Every ingredient is traceable back to its origin.
Craft over hype
We don't do celebrity collaborations or limited-edition drops. We make great fragrance and let it speak for itself.
The people behind the bottle
A small, passionate team obsessed with fragrance, craft, and doing things the right way.
Clara Whitfield
Founder & Creative Director
Former fashion editor turned fragrance obsessive. Clara oversees every new scent from brief to bottle.
James Okafor
Head of Perfumery
Trained in Grasse with 15 years of experience. James leads our creative partnerships with independent perfumers worldwide.
Mei Lin
Head of Sustainability
Mei ensures every ingredient we use meets our ethical sourcing standards — and pushes us to do better every year.
Find your signature scent.
Over 60 fragrances across every family — floral, woody, oriental, fresh, and gourmand.
Shop all scents